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For those of you that do not know, the above picture is of Elizabeth F. Loftus. She has extensively researched in the area of memory and has carried out many studies, including the one that you will be looking at. One of her famous "other" studies was the "Lost in the Mall study" in this study her research student Jim Coan told his younger brother true stories about his childhood and included a false story that he had been lost in a shopping mall as a child. It appeared that the false memory "stuck" and he was able to give further details about the event that had never really happened. A later study by Loftus (involving 332 undergraduate students who received course credit for participating) found that approximately one third of the students accepted as true a false story about having their ear licked by a drug-addled Pluto character during a childhood visit to Disneyland.
Elizabeth Loftus also worked as an expert witness on some high-profile cases, and for a while had to be accompanied by armed security, as she had received death threats, which were credible.
She was also the key-note speaker at the 2011 annual conference of the British Psychological Society.
Click here to access the 1974 study carried out by Loftus and Palmer into memory of car crashes.